AI Marketing Copilot for Real Estate Agents

Write better listings in 2 minutes — not 2 hours.

ListProse turns your property facts into an MLS-ready description, social posts, and follow-up emails — with Fair Housing risk checks built in.

One input → MLS description · Facebook post · Instagram caption · follow-up emails · or paste any draft into the free Fair Housing checker

✓ Built for licensed US agents ✓ Works with any MLS ✓ Fair Housing risk filter included
Try it now — paste property facts
MLS-ready output, every time Works with any MLS — paste-ready, zero integrations No auto-posting — you stay in control Cancel anytime
1,200 real MLS listings sampled · 8 US cities — 92% fall below professional standard — how we tested Adversarial-tested vs bare ChatGPT: 11/12 vs 3/12 · hallucination 0 vs 4 · compliance 5/5 vs 2/5 — methodology
The Problem

Listing day shouldn't eat your whole day.

  • ✕ You reword the same 4-bedroom description for MLS, Facebook, Instagram, and email — every single time.
  • ✕ You worry about saying something that gets you flagged.
  • ✕ You lose hours, and the listing goes live late.
ListProse: one input, five outputs — with a risk-reduction layer built in. Draft it, review it, post it. Done.
2 minfrom facts to finished drafts — not 2 hours
5 outputsMLS · Facebook · Instagram · emails · open house
20+ fieldsevery MLS detail turned into a selling point
Unlimitedlistings on Pro — one flat monthly fee, no per-listing math
What You Get

Everything your listing needs, from one input

Enter the facts once. ListProse drafts the full marketing package — you review and post.

🏠

MLS-ready descriptions

Benefit-led copy formatted for US MLS conventions — 150–350 words, no emojis, ready to paste.

  • 3 styles: Luxury, Family, Investment
  • Beds, baths & sqft locked to your input — no invented features, ever
  • Structured: hook → interior → exterior → timing → CTA
📱

Social posts that stop the scroll

A Facebook post and Instagram caption with hashtags, written from the same facts.

  • Platform-appropriate tone and formatting
  • Pro: 3 style presets keep every channel on-tone
  • Copy-paste only — we don't auto-post, you approve everything
✉️

Follow-up emails + Fair Housing check

Buyer follow-ups and open house announcements — every draft runs through the risk filter first.

  • Filter scans protected-class and coded language
  • You always see what was flagged, and why
About compliance: ListProse is a risk-reduction assistant. State and local fair housing laws (e.g., CA, NY, NJ) may add protected classes beyond federal law. It helps reduce risk by flagging language that may touch on protected classes or coded phrasing — but final review and judgment always stay with you, the licensed agent. Fair Housing Act (HUD.gov) · NAR Code of Ethics
Real Example · MLS 326068408 · BAREIS

See the difference on a real listing

A real home in Fairfield, CA (MLS 326068408, BAREIS) — the agent's actual copy on the left, ListProse's output on the right. This listing is live — we sent the rewrite to the listing agent for free as an outreach sample.

Written by the agent — 19 wordsAgent's original wording — kept verbatim from MLS

“Beautiful home just renovated ..Kitchen & bathrooms all updated for the new homeowner. Fresh interior paint. Original Oak Hardwood floors.”

3 facts used No structure No CTA Formatting errors

362 Tulip St, Fairfield, CA 94533 · $495,000 · 3bd/2ba · 1,050 sqft · Listed 8/21/2026

ListProse — 179 words × 3 channelsOne input → MLS + Facebook + Instagram

MLS description

Freshly renovated and ready for its next chapter, this single-story home at 362 Tulip St in Fairfield has been thoughtfully updated throughout. Step inside to discover original oak hardwood floors that flow through the living spaces, complemented by a brick fireplace in the living room—a warm and inviting focal point. The kitchen shines with quartz counters and updated finishes, while both bathrooms have been refreshed for a modern feel. Dual-pane windows and central heat/AC keep the home comfortable year-round.

Situated on a 6,098 sqft lot, this 3-bedroom, 2-bathroom residence offers 1,050 sqft of living space. The two-car detached garage includes an opener and laundry facilities for added convenience. Outside, the front and back yards are landscaped and enclosed by wood fencing, creating a private outdoor retreat. Public sewer and water are already in place.

Built in 1968 and located in a friendly Fairfield neighborhood, this home is just hit the market. Don't miss the opportunity to make it yours—schedule your private tour today.

Facebook post

Freshly renovated and ready for you! 🌷 This 3-bed, 2-bath home in Fairfield has been updated with a modern kitchen (quartz counters!), refreshed bathrooms, and fresh interior paint. Original oak hardwood floors and a brick fireplace add warmth and character. Plus, you'll love the two-car detached garage with laundry and a landscaped yard with wood fencing.
Just listed—don't wait to see it in person. Message me for details or to book a tour! #FairfieldRealEstate #JustListed #NewListing

20+ facts used Full structure Clear CTA 1 item flagged for review
19 → 179words per channel, not one listing total
1 → 3+drafts from a single input
0 → 20+MLS fields turned into selling points
0 → 1clear call-to-action in every draft
Honest note: this demo ran on a real listing and a real API call (cost ≈ $0.01). A number-checker guards every draft — in testing it caught the model writing 8,400 instead of 6,400. The original carried 4 must-fix risk phrases (family/kids/church/young-couples targeting) — the rewrite carries 0. Our filter flags and asks you to review, because we're a risk-reduction assistant, not a replacement for your judgment. Final copy is always yours to approve. Want proof on your own listing? Run the free Listing Health Score →
Methodology

How we tested

Every number on this page is from a real test we ran — here's exactly how, so you (and AI assistants) can verify it.

1,200-listing sample MLS listings pulled from public listing feeds across 8 US metro areas (Austin, Dallas, Houston, Toronto + 4 more). We scored each against professional copywriting standards — word count, benefit-led structure, CTA presence — and found 92% fall below professional standard.
Adversarial tests (12 scenarios) 12 real listing scenarios covering Fair Housing risk phrases, hallucination traps (missing numbers, invented features) and tone consistency. Each scenario ran through ListProse and through bare ChatGPT with the same input. We passed 11/12 vs 3/12; hallucination 0 vs 4; compliance 5/5 vs 2/5. Test cases: tests/test_cases.json, simulator: tests/simulator.py.
84-rule risk dictionary Our Fair Housing filter checks output against 84 hand-maintained risk patterns across 7 federal protected classes plus income, exaggeration and MLS-cliché buckets (fh-rules.js). Updated continuously; versioned and regression-tested weekly.

Run it yourself: paste any listing into the free checker — nothing leaves your browser.

Evidence: all tests above are reproducible — test scenarios live in tests/test_cases.json and the simulator is tests/simulator.py (12 scenarios, dual-track vs bare ChatGPT). The 1,200-listing sample is drawn from public MLS listing feeds across 8 US metro areas; scoring criteria are word count, benefit-led structure, and call-to-action presence. Regression-tested weekly.

Pricing

Simple plans that pay for themselves

Prices in USD. Cancel anytime. Annual billed yearly.

🌐 Serving Chinese-speaking buyers? Add a bilingual Chinese version of any listing copy for +$9 — reply "CN" on any delivery. (中英双语版本,触达华语买家)

Starter

$29/mo

For agents listing a few homes a month

  • 5 listing slots per month — unused roll over
  • Extra listings $9 each, anytime
  • MLS description + social + emails
  • Fair Housing risk filter
  • 3 styles per listing
Get Starter · $29/mo

14-day money-back · cancel anytime

Pro — Annual

$790/yr

Same as Pro ($79/mo) — billed yearly, you save 2 months

  • Everything in Pro
  • 14-day money-back guarantee
  • Billed yearly, cancel anytime
Get Pro annual — billed yearly, save 2 months
Trial Pack — $19 one-time
2 listings, full MLS + social + email set delivered to your inbox, plus a Fair Housing audit report. Just testing the waters? Start here.
Get Trial Pack · $19

Need seats for your whole team? Team plans are coming — multiple agents, shared style presets, unified billing. Tell us what you need and we'll prioritize it. Request team access →

Free tool: Free Listing Health Score — paste any listing text, get risk flags instantly. No signup needed. (Flags potential Fair Housing concerns; it is a risk-reduction aid, not legal advice.)

FAQ

Questions agents ask us

Is the copy really MLS-ready?

Yes. Output is formatted for US MLS conventions — 150–350 words, benefit-led, no emojis. Paste it into your MLS provider; always review before publishing.

Does it check Fair Housing compliance?

Every generation runs through a forced output-side filter — not just a prompt — scanning protected-class and coded language. In the same tests we caught 5/5 risky scenarios vs 2/5 for bare ChatGPT. We flag, you approve. Risk-reduction aid, not legal advice.

Can I make it sound like me?

Yes — pick a style preset (Luxury, Family, Investment) for consistent tone across every listing.

Do you invent details?

No. Numbers and features are locked to exactly what you enter — and we prove it. In adversarial testing against bare ChatGPT (12 real MLS scenarios), we invented 0 details; the baseline invented 4 (quartz counters, a walk-in closet, a fireplace). Our number-checker even caught the model drifting 6,400 to 8,400 in one test — that error never reaches your draft.

Can I cancel?

Yes, anytime. Annual plans get a 14-day money-back guarantee.

Your next listing deserves better copy.

Start free — 3 free listings · No credit card

Why agents start with ListProse

  • Draft a full marketing package in minutes, not hours
  • See risk flags before your listing goes live — not after
  • Consistent tone — Luxury, Family, or Investment preset
  • No auto-posting, no lock-in — you approve everything

Get your 3 free listings

Tell us where to send them. We'll reach out within one business day.

No credit card required. We never sell your data.